We are Bean & Fox

Cristina, Founder of Bean & Fox and baby T

Six months of planning, a house move and one baby later (not necessarily in that order!) and launch day has finally arrived. So who are we and what are we all about?

I’ve always known that I wanted to start my own business, I just needed the big idea that tapped into one of my passions. Along came baby T and the idea finally clicked. When I was pregnant and browsing the high street stores for baby essentials, I realised that a lot of the ‘stuff’ I could find was laden in plastic and designed to be used then discarded after a few months. Not to mention the colour pallet for every item seemed to squeeze in all the colours of the rainbow for good measure! I thought that there had to be better, more sustainable options out there; ones that would look good in my home, rather than turn it into looking like a soft play area. So after a lot of research, to my delight, I found that there were so many ethical kid’s brands out there just waiting to be discovered. Not only that, but the products I found were so gorgeous, I found that I was lusting after them myself! So Bean & Fox was born and the rest as they say is history. 

I’m proud to say that each brand you'll see featured in our store is selected based on their ethics, eco credentials and vision for the future. And each item is picked based on first-hand knowledge of being a mum (no guesses for who the ‘bean’ in Bean & Fox is!). Bean & Fox is also a great supporter of small, independent and mum run businesses that have big hearts and huge passion for what they do. If that wasn't enough, all of the items in stock are design-led and look fabulous in the modern home.

Running a business comes with big responsibility and like all parents, we want to protect our planet for future generations. As a result, we try in every way possible to minimise the impact that running our business has on the environment. Don’t get me wrong, we’re not perfect. But we are trying damn hard to find alternatives that are kinder to the planet whilst still being loved by our little ones. Our dream is to offer amazing alternatives so that we can all take small steps in our purchasing choices to collectively make a big difference. We’re happy you’re here to join us on our adventure!


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