The Little Black & White Book Project helps babies discover all that the wonderful wild world offers through beautiful black and white illustrated books and sensory cards. Their mission is clear; to inspire the next generation of animal lovers and conservationists. So why black and white? A newborn baby can't distinguish between shapes and colours. They can only detect high contrasts between light and dark, such as black and white. Research has shown that a baby's retina registers the strongest with black and white. Strong visual signals to the brain equal more brain growth and faster visual development. The Little Black & White Book Project is also a brand with a big heart. Huge advocates for conscious consumerism to ensure that both people and the planet thrive, this beautiful brand donates 25% of all profits directly to wildlife and conservation charities. Learn more about the benefits of High Contrast Books for Babies or how our Black and White Sensory Cards help with faster visual and cognitive development.