Our values



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The easy eco alternative

All of our products are carefully sourced from brands whose practices align to our own values. This means yes to using organic materials and water based inks; and no to waste, chemicals and toxins. We are big on supporting independent makers as well as eco-friendly brands that you can’t find in the big high street stores. We always ensure that all of the products we stock have been made ethically and without harmful effects to our planet.

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Slow living with style

We believe in a slower pace of living so only offer high quality, stylish products that are built to last. This means that they can be cherished and passed down to siblings. We have many heirloom pieces that can also be passed down through the generations. All of our brands have been hand selected with our values and the modern parent in mind.

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We're all on a journey

We are humble and know we’re not perfect. We’re on a journey like everyone else to create a more sustainable future for our planet. We’re always striving to improve and minimise the impact that running our business has on the environment. Whether that be through partnering with similar minded businesses or incentivising our customers to make eco-friendly choices. Together we can secure our planet for generations to come.